There are a few reasons for this: First, many of us have been conditioned to think that a fluffy lather is needed for a thorough clean—and since natural shampoos skip sulfates, you don’t always get that. (On that note: stop that train of thought—foam does not equate potent.) The second is that traditional shampoos are often loaded with silicones, added ingredients that coat the hair temporarily making it appear shinny and soft (silicones, however, come with their own set of issues.) Finally, natural beauty has had to push back on the reputation that it’s not as efficacious—which may have been true at a point in time, but certainly isn’t any more. Super Shiny Mango Shampoo, Burt’s Bees ($44.99) Wrangler Shampoo Bar, Ethique Frizz ($16) Tea Tree & Sage Oil Shampoo, Yes To ($7.99) Shampoo + Body Wash, Honest ($8.99) Nourishing Lavender Shampoo, Avalon Organics ($12) Purple Shampoo for Blonde Hair, ArtNaturals ($13) Swim and Sport Shampoo and Wash, Babo Botanicals ($11) Rebalancing Shampoo, Davines ($32) Coconut Milk & African Marula Tree Oil Shampoo, Not Your Mother’s Naturals ($6.75) Sunflower & Citrus Brilliant Shine Shampoo, Andalou Naturals ($6.37)
Original Gold Label Anti-Thinning Shampoo, Pura D’Or ($29.99) Moroccan Argan Oil Shampoo, ArtNaturals ($12.95) Organic Shampoo, Christina Moss Naturals ($19.99) Extra Nourishing & Hydrating Shampoo, e-ra organics ($17.45) Almond Milk Sulfate-Free Shampoo, Carol’s Daughter ($8.19) Daily Strengthening Shampoo, Brickell, $20
